This Valentine’s, I want to talk about celebrating the most important relationship of all, the one you have with yourself.
For a long time, that idea made me uncomfortable. Treating myself felt indulgent. Almost selfish. Something I’d do after everyone else was taken care of, if there was any time or energy left.
I have recently started to go to the cinema on my own and I remember the first time I hesitated for ages. I worried about what people might think. I told myself it was unnecessary, a bit over the top, something I didn’t really need. But I went anyway and it felt so freeing. No rushing, no compromise, just time with my own thoughts and a story unfolding on the screen. I like to do this every few weeks now and really look forward it.
The same was true for long baths. Especially on a weekday. My younger self would never have allowed that. Baths were for weekends, or special occasions, or once everything else was done. Now I have them several times a week carving at least an hour to completely relax. And I don’t apologise for it anymore.
And then there’s Everest Base Camp. I trekked for 17 days on my own - but I’ll save that story for another blog.
What all of these moments have taught me - and I’m still learning - is that looking after ourselves isn’t selfish. It’s essential.
We cannot keep giving, caring, supporting, and showing up for others if our own cup is empty. And yet, so many of us - especially women - are brilliant at putting ourselves last. I still catch myself doing it. I still feel that little pull of guilt. But I’m learning to give myself permission.
Permission to rest.
Permission to slow down.
Permission to enjoy small moments of care and comfort.
That’s what self-love really looks like to me. Not grand gestures or perfection - just simple, intentional acts that say, I matter too.
And that’s why, from me to you this Valentine’s, I’ve added 20% off a selected number of self-care products - the very ones I use myself during my own me-time rituals.
If you’ve been waiting for permission to treat yourself, this is it.
Because when we take care of ourselves first, we’re able to continue taking care of everyone and everything we love. 💗
With love S x
